One from the archives, originally published in 125 Magazine....posted this week for International Men's Day and we still think it looks great! 

Holger Pooten brainstormed with us as to how to make this one happen.  He shot the real model in various East London locations and we then spent a hugely enjoyable day in the studio of setbuilder Carmel Said, setting mannequins on fire.

Scroll down for "Making Of" pictures and video.

Since we're a little obsessed with fire anyway, it was an insane amount of fun in the studio, despite a five-meter high wall nearly collapsing on us. We kept setting mannequins alight until we had enough flames and smoke to work with in post-production in order to retouch them onto the real model. 

See the compositing process in our making-of video here. Each flame had to be masked and composited with a mix of different blending modes as one of the tricky things about compositing fire is that it can’t just be screened or multiplied.

Photographer: Holger Pooten

Post Artist: Christoph Bolten / Recom Farmhouse London

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More work at recomfarmhouse.com and our blog madlove.net.

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